Market Analysis: The basics of market analysis and customer needs

Marketing is the process of educating the public and making them excited about a company's products and services.
Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value and increasing sales.
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Marketing and sales
Many people are confused about the difference between marketing and sales, as they think that they are the same thing. Although they are necessary, marketing is a completely different term from sales, and together they are the driving force for the growth of your company.
Although marketing and sales have similar goals, tasks, and responsibilities, there are many important distinctions between them.
Now we mention the differences between them in various matters:
1- The goal
Marketing focuses on customer needs, which means that marketing is based on implementing various procedures that bring you closer to the customer, and introduce you to his needs and what he may need in the future, and the ultimate goal is to ensure that the product meets this need.
As for sales, it focuses on the need of the product seller, and the number of operations The sale that he wants to achieve at a certain time, that is, he does not focus on the product reaching the consumer, but on buying it for him after it arrives.
2- The following approach
The marketing approach is to obtain a service or product that the consumer needs or wants.
But sales follow up on the customer’s needs and how the brand will meet these needs.
3- Customer loyalty
Marketing seeks to retain customers, that is, make the customer buy from the brand again, and marketing refers to the same customer purchasing different products from the company.
sales focuses on diversifying and making customers different each time, and sales refers to the number of people who paid for the same product.
4- Nature of results
Marketing searches for long-term results and marketing is a procedure that is implemented so that the brand grows in the long term and its results are better.
sales are concerned with short-term results, and sales focus only on the present moment.
5- The strategy
Marketing uses strategies to attract customers by communicating with them,
that is, the idea is to attract the customer to the product or brand.
sales, the customer is the one who takes the initiative in purchasing and is the one who rushes or comes to the product.
In the end, let's be clear: Both roles are vital. The marketer throws the ball in the right direction, while the seller directs it to the goal. Without the marketer, the seller will not be able to achieve the goal. Without paving the way, he would not have been able to complete the deal quickly. This means that closing the deal was a team effort, and will always remain that way.
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Marketing skills
Marketing skills are the most important requirement for work in this field, so you must take into consideration how to integrate these skills into your marketing efforts to enhance your value in the world of marketing. In the following, these skills and the types of each skill will be presented:
1- Soft skills
Personal skills are one of the important means of marketing yourself, and some of their types are described below:
Communication skill
Communication is the essence of marketing, and the evidence for this is that marketing is an interactive process with the public.
Interpersonal skills
The field of marketing involves a lot of communication with different personalities,
so you must develop your interpersonal skills, to build strong working relationships with others.
Attention to Detail
The marketer's message reaches different types of people, and he must pay attention to details to attract the largest possible number of people.
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2- Hard skills
Technical skills are essential for success in marketing, and some of their types are described below:
Writing
It is important in the field of marketing for writing and promoting marketing content.
Data Analysis
Data analysis is an important part of the field of marketing, so you must have the ability
to calculate your success rate and the return resulting from your marketing effort, and
your ability to analyze data is a key to the success of your marketing mission.
Research
Knowing how to prepare effective research from reputable sources is also important to increase the quality of your marketing work.
Email Marketing
the marketer must be able to deal with the basics of email messaging to communicate with the target audience.
Social Media Marketing
Social media is one of the most effective modern marketing methods in reaching customers, so knowing how to market through it is an important part of modern marketing.
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3- Analytics Skills
Analytical skills are necessary in marketing science to have the ability to collect and analyze data, and some of their types are described below:
The ability to interpret to influence the decision-making process
The reaction or interaction of customers is the basis of the marketing process and the reason for the success or failure of the marketing strategy you must have the skill of interpreting the reaction or interactions of the audience to understand what the customer is trying to convey to you.
Know and Understand Data Science
Data science involves using automated methods to analyze huge amounts of data and extract knowledge from it, so a marketer must be able to find and sort huge amounts of data to get the insights he is looking for and then transform them into information used in marketing.
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Frequently asked questions about marketing
How can I reach the right audience for my product?
93% of users rely on search engines to find a product or service they need. This statistic shows you the huge amount of questions that come daily to search engines from customers who need a product like yours, so you must understand the idea that the customer exists, but you have not been able to reach him yet.
Here are some important steps in this context:
Define your audience.
Target your specific audience.
Adapt your ad to fit your product.
What is digital marketing?
After the huge spread of the Internet in the last decade, many fields have tended to employ the Internet in their work, and one of the most prominent of these fields is marketing.
Marketing is a marketer, a customer, and a product or service. If these foundations are employed appropriately on the Internet, the marketing process will be successful.
Marketing has become an indispensable necessity, or working and achieving the required goals without taking care of this important administrative aspect, and from here comes marketing as an important tool for success, maximizing profits, and achieving all short-term and long-term goals.
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